10 Best Things David Stern Did for the NBA
Prior to David Stern’s appointment as NBA commissioner, the NBA Finals were recorded and then aired later that night. Things changed though when Stern signed a two-year, $25 million cable deal with TBS and four-year, $173 million deal with CBS for network appearances. Stern would continue to sign more lucrative deals for the league. It reached new heights in 2008, when Stern re-signed with TNT and ABC/ESPN for a grand total of eight years and $7.44 billion.
Yet another example of Stern’s business and financial savvy.
What this has led to is international exposure for the NBA that it had never previously dreamed of achieving. Stern has brought the NBA from what was an NHL-type level of exposure to a parallel with the NFL and MLB.